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Build Marketing Muscle – Find Publishing Success

June 22, 2020 By Mia Walshaw 299 Comments

Indie authors have long known that when they type the words “the end” their job is only half-way finished. Authors can no longer sit back and wait for book sales. Find publishing success and build your marketing muscle. 

How many jobs can one person handle?

Chances are you wake, prepare breakfast for yourself and possibly others, go to work, workout, work around the house, work in the garden, spend time with family, and maybe, just maybe there’s a bit of extra time to do your writing. But if you sacrifice writing time for marketing time, your book slate might suffer. If you don’t market, your book sales could suffer. 

I recommend that authors understand the different jobs associated with how you build marketing muscle for publishing success, and then decide which ones to take on and which ones to pass along to a professional. If you understand the basics, you can make informed choices on who to trust with your book as well as whether it’s worth spending money to save yourself time.

Publishing Success…If You Tell Them, They Will Buy

In my many years of working with authors, I have learned a truth about book marketing that still surprises me to this day. It’s what I call the “Field of Dreams” aspect of marketing. Similar to that movie’s famous line, “If you build it, they will come,” book marketing oftentimes carries the “if you tell them, they will buy” sensibility. I’ve always believed in a soft sell approach. And yet, I know that marketing means telling people about my book. But there are clever ways to market your book.

“Pull Quotes” Pack a Punch

As I write my fiction (under the pen name Mia Fox), I might notice a line of dialogue and happily think that I nailed it. I created something that will resonate with my romance readers. Perhaps I do a little happy dance, thanking the stars that writers’ block didn’t strike, but more likely, I make a note of this sentence in a separate document. These notes will become pull quotes. I recommend using an online graphic tool such as Canva to create interesting graphics featuring your quotes that can be posted on social media.

Your Own Book Contains Creative Marketing Ideas

You’ve probably tried a few book marketing tactics already. Perhaps reducing the price of a book, running a contest, advertising on one of your social media platforms…you know, the types of campaigns we’ve all run. But how successful can a campaign be if everyone is doing it?

In addition to these methods, look within your own book for ideas. Does your main character have a hobby? Do the characters eat at a particular restaurant? Do they live in a well-known town that offers special tourist attractions? These are all aspects of your book that can be expanded upon.

One of my most successful marketing campaigns was for my book, Malibu Angel. I sent out a newsletter pre-release that showcased the beauty of this well-known beach in a pictorial layout. I included articles about restaurants in the area, celebrity sightings, and must-see shops. These details weren’t mentioned in this paranormal romance book, but they served to elaborate on the setting and give some “behind the scenes” details.

Create Receptive Marketing Campaigns

Best of all, it gave me a way of talking about my book without the obvious plea to buy my book.

Let the details and descriptions sell your book.

To me, marketing is most effective when your target audience is receptive to what you want to sell.

Selling isn’t easy. Build marketing muscle. Take the time to spice up your campaigns with creativity, suddenly you’ll enjoy the process and your readers will reward you. It does take time and there’s no shame in hiring someone to do the marketing for you, or at least to create the template for your campaign.

What you must remember, whether you are doing the work or hiring someone to do it for you, make your campaigns resonate with authenticity. Ensure that your marketing campaign is appropriate for your book’s genre. And finally, never let your writing fall by the wayside.

Filed Under: Blog Tagged With: #bookmarketing, #bookpackager, #coverart, #digitalformatting, #editor, #indieauthor, #publish

Why Writers Need Graphics

May 11, 2020 By Mia Walshaw 225 Comments

Today, writers know that it isn’t enough to write a terrific book. You have to also publicize that book. Even if you hire someone to handle your social media so that you can concentrate on your writing, it’s always good to have a basic understanding of what your social media director should be doing. This post will focus on why writers need graphics, particularly on forums such as Facebook.

It’s a bit ironic that this post encourages authors — those creators of beautiful words — to also create graphics. However, a picture is worth a thousand words…at least where social media is concerned. Photos and graphics are eye-catching and will help you improve your social media engagement. In other words, it will get your followers more interested in your news.

Images can double the engagement on your social media posts.

Yet, just because you’re an author and now considered a public figure, doesn’t mean you have to share personal photos. Stock photo sites are a great alternative and this does’t mean you have to spend money. There are plenty of free images available through sites such as Unsplash and Splitshire as well as great online tools for making your graphics including Pablo, Canva and PicMonkey.

One trick that authors use with great results is to pick a favorite quote from your book, lay it over an image and voila, you’ve created an advertisement for your book without the obnoxious “buy my book” plea.

Another idea is to pick a favorite quote and place it over a photo. The idea behind using graphics is not necessarily to lead people to your website or Amazon, although those are great goals, but it’s also important to simply engage with your followers by creating something of beauty and interest.

Best practices…

Here are some dos and don’ts for how to best use graphics with Facebook and encourage sharing from your page.

Branding and relevance. Find images that will appeal to your audience and use those that speak to your personal brand.. If you’re a romance writer, maybe a photo of a puppy cuddling a kitten will earn some comments. If you’re a travel writer, choose a photo of one of your favorite destinations.

Evoke an emotion. Find images that will generate a smile or a chuckle. Stay positive unless your company or brand is issue oriented and deals with activism.

Typography. When using one of the applications mentioned above, make sure to choose fonts that are easy to read. Small scroll fonts may be pretty, but in terms of impact, a bolder font will make a stronger impression.

Hashtags. Even though you may have added typography to your graphic image, remember to add text to your Facebook post and include hashtags to further attract an audience. Using the same example as above, if you’re a romance writer you can simply use #romance. For travel, you’ve got it…#travel or be specific such as #Italy.

Graphics are a great way to bring interest to your Facebook posts. Remember to change your cover photo when appropriate such as around holidays, sales, or when you have a new book launch.

If you have a suggestion on how you use your Facebook photos, I’d love to hear it.

Filed Under: Blog Tagged With: #bookpackager, book publicity, brand awareness, canva, graphics, pablo, picmonkey, stock images

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My Inspiration

Some lesser known facts about me. When not writing or working with writers, I’m most likely practicing yoga. I love to spend time with my family, cook (badly), and read. If I had to choose only two books for my library they would be “Girl on a Train” and “Special Topics in Calamity Physics.” I could eat avocados for breakfast, lunch, and dinner. I’m a dog person first, but there’s nothing cooler than an aloof cat.

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Writing, editing, cover art, digital formatting, marketing. There’s a lot to consider before your book goes public. By writing as Mia Fox, I test out trends in fiction so you don’t make mistakes.

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