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Book Marketing Strategies

The best book marketing strategy will result in new readers who will then help spread the word about your wonderful book. To ignite this sort of passion among readers, you need to be creative and consistent, but never pushy.

That means you need to talk about something other than your book. Sounds confusing? Hear me out…

Successful Book Marketing

Imagine you are at a dinner party. During the course of the evening, you might mention that you’ve written a book and proceed to describe it. But you wouldn’t talk incessantly about your book. You mingle; you listen; you share stories. If the people gathered decide to meet again in a week, you certainly wouldn’t launch into the same conversation about your book. This is true in the world of successful book marketing.

Find Variety in your Conversations

You need to talk about topics others than your book. In order for people to be interested in your book, they must be interested in you. When readers like you, they reward you by purchasing your book. I help writers create conversations.

My book marketing strategy consultations and classes (phone, Skype, Zoom) offer best practices for getting the word and building reader relationships. I’ll help you find ways to promote yourself and your book without being a pushy salesperson.

Topics include:

Social media dos and don’ts
Blogging topics other than “buy my book”
Creating your own graphics
Email marketing
Promotions and advertising that won’t break the bank
Marketing secrets even the publishers don’t know
Answers to your own questions

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My Inspiration

Some lesser known facts about me. When not writing or working with writers, I’m most likely practicing yoga. I love to spend time with my family, cook (badly), and read. If I had to choose only two books for my library they would be “Girl on a Train” and “Special Topics in Calamity Physics.” I could eat avocados for breakfast, lunch, and dinner. I’m a dog person first, but there’s nothing cooler than an aloof cat.

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Publishing Questions?

Writing, editing, cover art, digital formatting, marketing. There’s a lot to consider before your book goes public. By writing as Mia Fox, I test out trends in fiction so you don’t make mistakes.

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